I’m a strategy and service designer with passion for user research and a life-centered approach.

I am also involved and interested in education, trying to make a tangible contribution to students of all ages.

I was born in Castiglione del Lago (PG) on 08/08/1994. I spent my childhood and teenage years in a small town in Tuscany, then I moved to Bologna for university, a welcoming city where I still live.

Working experiences

Guest lectures and workshops

Guest lectures and workshops on “Service prototyping” for the product service system course @ Chalmers University, Gotheborg (2023 and 2024) and for Advanced Service Design master programme @ Università di Bologna (2021, 2022, and 2023).

Workshop "Lego introspective", inspired by Lego Serious Play, @Schifo Festival in Bologna (10/2023)

Workshop "What's its name?" and "Future service designers: a workshop using Lego" for Advanced Service Design students, @ Università di Bologna (10/2023)

Service and innovation designer,
VRD Research

Since 2018

Consultancy for product and service innovation. These are the projects I took part in:

• Barilla Group: Envisioning on new food products, redesign of snacks;

• Eraclea: New services and product solution for fod service;

• Alpitour Group: Solutions for the new call center trade (B2B);

• Lavazza: Research on communication strategy for biodiversity;

• Coopselios: Communication system in kindergartens and day care centres;

• Scat: New services in Ego oil stations

Art director and Graphic designer
Dabol srl

Since 2022

Dabol is a company that helps small startups and entrepreneurs to grow. My job is to create visual identities for the different companies born under Dabol and take care of their storytelling in order to create effective and consistent websites and other graphic materials.

Teaching assistant,
Università di Bologna

Since 2021

For three consecutive years I was a Tutor on the course, helping students with their service design projects related to the built environment. I brought my experience as a practitioner in short lectures and timely advice on individual projects, deepening their knowledge of typical service design tools.

Workshops structure consultant and Graphic designer, FIU Bologna

2021 - 2023 Project-based collaboration

FIU in a foundation of the Bologna administration that promotes urban innovation. I worked close to the Civic Imagination department, which involves a means of listening, collaboration, participation and co-production related to projects and policies in the city, its neighbourhoods and the entire metropolitan area. The specific focus is on the maintenance and regeneration of urban commons.

Workshop facilitator

2017-2019

During my studies I worked as a workshop facilitator in different occasions and fields, such as Agro-innovation for Rural hack, Università degli studi Federico II, Napoli; brand strategy for Hermete; future vision for Max Mara and Diffusione Tessile.

Operation manager,
Bologna Design Week

2015-2019

I have collaborated with the Youtool studio since the first edition of Bologna Week. My main role was the management of designer applications and assignment to the different locations based on the proposed exhibition and the characteristics of the individual locations. During the week of the event I was in charge of coordinating events and volunteers to cover all the locations. For the last two years, I have managed and coordinated the BDW Market: a way for young designers and craftsmen to showcase and sell their products.

Education

I am committed to continuous education, not only through courses and certificates, but also by attending workshops and webinars.

Latest webinar:
May 2024 | Life-Centered Design and UX! By Life centerd Design School, Unbeaten Studio
May 2024 | Leading Collaborative Teams in Organisations Confirmation by Hyper Island
March 2024 | Putting Conflict to Work by Hyper Island
February 2024 | Service Design meets Food by Oblo
January 2024 | Everything You Always Wanted to Know About AI by Hyper Island

Workshops and conferences:
2024 | SDN Next Gen Conference 2024 by Service Design Network
2023 and 2022 | Information Architecture Summit by Architecta

Over the years | MuseoMix in Ancona(2019) and Montelupo Fiorentino (2017); Global Service Jam in Bologna (2019), Faenza innovation hackaton, Faenza (2017); WELab and Anteprima Lab, Urban Center Bologna (2017).

  • 2024 | Life-Centered Design School from Unbeaten Studio
    Life-Centered Design is an actionable design approach that gives designers and other creatives the mindset, opportunity and ability to design holistically. It allows designers to include all life forms and advocates for biological ecosystems and non-user communities.

  • 2021 -2022 | 4 months course with Feltinelli Education and Scuola Holden

  • 2016 - 2028 | Alma Mater Studiorum Università di Bologna – Bologna

  • 2018 | Project based experience to develop enterpreneurial skills and design thinking (9 months)

  • 2013 - 2016 | Alma Mater Studiorum Università di Bologna – Bologna

  • 2008 - 2013 | Liceo G. da Castiglione, Castiglion Fiorentino (AR)